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Hoka One One

Hoka One One is the brainchild of two trail running enthusiasts, Jean-Luc Diard and Nicolas Mermoud, who wanted to make a shoe that would allow runners to experience freedom and enjoyment every time they hit the trails or pound the pavement. To this end, they designed a shoe that would help alleviate fatigue, impact and muscle strain--common problems runners deal with every day. As a result, Hoka One One shoes merge aspects of minimalism and maximalism: Thanks to a revolutionary midsole foam that's 30% softer and 2.5 times more voluminous than standard EVA, they are both lightweight and super-cushioned, a unique combination not found in most other running shoes.

Today, runners from around the world are wearing Hoka One One running shoes for distances ranging from 5Ks and 10Ks to half-marathons and marathons to 50- and 100-mile ultras. The word Hoka One One is derived from the ancient Maori language and roughly translates to "now it is time to fly"--and that’sexactly what you'll do when you run in a pair of Hoka One One shoes.

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